Hey there, I'm Erik 👋

I'm a senior product and growth designer based in Ho Chi Minh City. I combine strategic design thinking with growth expertise to build B2B SaaS products that drive measurable business results.

Right now I'm scaling product at Sleek, freelancing through Fiala Studio, and building ventures including Hausive, Contentbase, and Breakflare. Over 10+ years I've worked across the full product lifecycle, from research and UX to UI, product strategy, branding, growth, SEO, and shipping with Astro and Tailwind.

I've been a 2x Head of Design at companies valued over $100M combined, an Antler-backed entrepreneur, and CEO of startups that raised $2.5M+ in funding. Along the way I've acquired 20,000+ users across multiple products, increased organic traffic by 180% in three months, and improved retention 7x through a strategic product redesign at Source HR.

Before founding, I led design at Feats and LifeX, was Senior Product Designer at one.com, and started out in UX at Quadric. I also mentor product designers through ADPList and hold degrees in multimedia design and digital concept development from Zealand in Denmark.

I work with founders who need senior design and growth judgment, whether that's fractional Head of Design, 0-to-1 product strategy, conversion optimization, or hands-on UX for B2B SaaS from MVP through Series A.