Quadric Index

Ranking brands based on their positioning strength

Year — 2016 - 2018
Company — Quadric
Role — UX Designer
Responsibilities — UX, UI, IA, prototyping, usability, flowcharts, personas, user tests










While working at Quadric consultancy, my job was to design an app that scores brands based on their positioning strength in the market using the Quadric Framework.












The framework utilized a leaderboard which ranked brands and generated complex analytics. This ran on an algorithm developed by Victor Duarte and Carlo Pascual.







The algorithm calculated the alignment of brand’s work with the core idea of their business, resulting in a single number called the Quadric IndexTM.











The project was discontinued and later in 2018 pivoted into Feats, just when we found out that there’s a bigger problem — people not getting enough recognition for their work, when working for these big brands.
ERIK FIALA 2015-20XX. ALL RIGHTS VIOLATED. FREE HONG KONG.

All logos, photos, or written content that were not created by me are illustratory and were not used for commercial purposes.