Quadric Index
Ranking brands based on their positioning strength

Year — 2016 - 2018
Company — Quadric
Role — UX Designer
Responsibilities — UX, UI, IA, prototyping, usability, flowcharts, personas, user tests

While working at Quadric consultancy, my job was to design an app that scores brands based on their positioning strength in the market using the Quadric Framework.

The framework utilized a leaderboard which ranked brands and generated complex analytics. This was derived from an algorithm developed by Victor Duarte and Carlo Pascual.

The algorithm calculated the alignment of brand’s work with the core idea of their business, resulting in a single number called the Quadric Index.

The project was discontinued and later in 2018 pivoted into Feats.