Belined
Social-proofing a fashion marketplace

Year  —  2016
Client  —  self-initiated
Scope  —  UX, UI, prototyping

New concepts of social applications are emerging, so that’s why I decided to self-initiate this project of transforming a fashion marketplace, into a social-shopping experience. Think of it as if Instagram and ASOS had a baby.

Main goals of the in-app interactions were to make it as easy and quick as possible to make a purchase.