Quadric IndexRanking brands based on their positioning strength
Year — 2016 - 2018
Company — Quadric
Role — UX Designer
The algorithm calculated the alignment of brand’s work with the core idea of their business, resulting in a single number called the Quadric IndexTM.
The project was discontinued and later in 2018 pivoted into Feats, just when we found out that there’s a bigger problem — people not getting enough recognition for their work, when working for these big brands.