Belined

Social-proofing a fashion marketplace

Year — 2016
Company — self-initiated, collaboration
Role — Product Designer
Responsibilities — UX, UI, prototyping












I always had a problem of not knowing what people are wearing in their pictures, unless they tagged the brand or it was a specific product placement in a sponsored ad. That’s why I decided to self-initiate this project of transforming a fashion marketplace, into a social-shopping experience. Think of it as if Instagram and ASOS had a baby.












Main goals of the in-app interactions were to make it as easy and quick as possible to make a purchase, and then, share it with your audience within the marketplace, and elsewhere (Instagram, Facebook, Twitter).

It was just a fun project me, Radoslav Bali, and Robert Toman collaborated on, but interesting to see Instagram actually introducing a very similar set of shopping features later in March 2019.
ERIK FIALA 2015-20XX. ALL RIGHTS VIOLATED. FREE HONG KONG.

All logos, photos, or written content that were not created by me are illustratory and were not used for commercial purposes.